Final cut of Whispers

Below is the final cut of our opening sequence of Whispers. I will be evaluating the opening sequence via 7 different questions.

Marketing Whispers

To draw in an audience the marketing has to be targeted at the audience we want to attract; ours being teenagers. Although our film is an independent film our audience is a mainstream audience almost the same as the target audience for the Paranormal Activity series.
Here is a poster I have designed for Whispers. I have created a slogan for our marketing campaign which is I Dare You. This is effective because it is engaging the audience, drawing them in.

 

 

I have deliberately left a lot of details about the film to draw our audience in and make them look it up on the web or ask their friends about it to spread the word around.

 

 

This is very similar to the Paranormal activity poster; little information about the film to make the audience guess about the film, creating attention and hype which is a good way to gain audiences.

 

Obviously our distribution company would be in charge of the distribution process.

 

 

 

 

 





Marketing Research

As I have stated previously other production company's with similar genres of film have had extremely intelligent and well thought out marketing plans which have made massive audience hype and great critical and commercial success.

Paranormal activity started off as a low budget film that screened at the 2008 slamdance film festival which caught the eye of Steven Spielberg. The marketing strategy then created a website that fans of the movie had to hit a demand button in order for the film to be distributed to their local cinema. This meant that consumers of the product had total control on whether the film was distributed to their local area.

This online buzz and viral campaigning captivated a massive audience for the film and the profits were extreemly impressive.

The Blair Witch project is a similar genre to our film and also had an exreemly effective marketing strategy. They created a fake documentary that made it appear like the footage from the film was actually real obviously creating massive audience hype.

These films were all created by independent film producers and all had massive commercial sucsess. This is the aim of our film, we are not targeting our film at a niche audience, rather a mainstream audience. We will send our film off to film festivals as paranormal did to try and get noticed so we can target our film to a larger audience