Marketing Research

As I have stated previously other production company's with similar genres of film have had extremely intelligent and well thought out marketing plans which have made massive audience hype and great critical and commercial success.

Paranormal activity started off as a low budget film that screened at the 2008 slamdance film festival which caught the eye of Steven Spielberg. The marketing strategy then created a website that fans of the movie had to hit a demand button in order for the film to be distributed to their local cinema. This meant that consumers of the product had total control on whether the film was distributed to their local area.

This online buzz and viral campaigning captivated a massive audience for the film and the profits were extreemly impressive.

The Blair Witch project is a similar genre to our film and also had an exreemly effective marketing strategy. They created a fake documentary that made it appear like the footage from the film was actually real obviously creating massive audience hype.

These films were all created by independent film producers and all had massive commercial sucsess. This is the aim of our film, we are not targeting our film at a niche audience, rather a mainstream audience. We will send our film off to film festivals as paranormal did to try and get noticed so we can target our film to a larger audience