Marketing Whispers

To draw in an audience the marketing has to be targeted at the audience we want to attract; ours being teenagers. Although our film is an independent film our audience is a mainstream audience almost the same as the target audience for the Paranormal Activity series.
Here is a poster I have designed for Whispers. I have created a slogan for our marketing campaign which is I Dare You. This is effective because it is engaging the audience, drawing them in.

 

 

I have deliberately left a lot of details about the film to draw our audience in and make them look it up on the web or ask their friends about it to spread the word around.

 

 

This is very similar to the Paranormal activity poster; little information about the film to make the audience guess about the film, creating attention and hype which is a good way to gain audiences.

 

Obviously our distribution company would be in charge of the distribution process.