Friday, May 3, 2013

Question 3: What kind of media institute might distribute your media product and why?

Our film would be probably be distributed by an independent distribution company because we're a low budget independent production company.

Lionsgate would be an independent media institute that would distribute our product because it is an independent distribution company that has distributed several films, like ours, such as you're next which is a horror/thriller film similar to ours as well as the Saw franchise. Lionsgate has distributed several films with the same sort of genre as our film is. Lionsgate shows evidence of being integrated horizontally in Lionsgate’s alliance with the independent production and distribution company Roadside Attractions and therefore the money is spread evenly around the different departments.

 
Lionsgate is a company that seeks critical success, which is an aim for our film as well as commercial success making it ideal to distribute our film. As we can see with the success of the Saw franchise lionsgate obviously does a good job with distribution.
 
A distribution company like Warner bros would not distribute our film unless they saw large commercial success potential. They tend to distribute mainstream genres which doesn't fit our film. However a large distribution company like paramount studios has been known to distribute low budget independent films such the paranormal activity series of films.
 
 
Although our company is an independent production company we are aiming our product at a mainstream audience. This is because we want critical and commercial success which would be easier to achieve by being distributed by a company with larger funds and influence.
 
However to get noticed by these type of institutes such as paramount we need to distribute out film to film festivals in order to get noticed by distributors and film producers that would take an interest in distributing our film.
 



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