Question 4: Who would be the audience for your media product?

We have targeted a mainstream audience. The genre, being a supernatural thriller, is rapidly growing in popularety in regards to programs such as True Blood, the Paranormal Activity films and the twilight saga (more of a supernatural romance) and therfore it is likely that we can target our media product at a large mainstream audience even though we are an independent film production company.

 

The type of people within a mainstream audience would be men around the age of 15-45 because of the thriller aspect of our film, and men sterotypically enjoy this genre more than females do. However after researching into the twilight saga marketing schemes for the first half of the last book and watching a presentation on this, I saw that they maketed the film in a very unusual way because they had already attracted an audience of females; they made the film (in the trailers) look a lot more action filled and thriller based. This was to create a bigger audience by showing aspects of a seterotypical male film in a film followed by hordes of screaming females that were already hooked on the film series.

 

I learnt from this that by using an attractive male as a lead role in a sterotypical male film it might be possible to gain a wider audience through creating a following of females "in love" with the male actor and therefore would be more likely to watch our film creating a bigger audience. Therefore our audience would have a small section of females.

 

 

Within the male population obviously there are sterotypical groups that have sterotypical intrests and differences. Our film would have an audience that wasn't too old because of the young actors used within the film. And the audience would not be young because of the 15 age rating certificate. This means our male audience would be individuals around the age of 15-40. These men would typically be the sterotypical male that is a strong thriller lover.